So you’ve written your first song. It has been recorded, mixed, and mastered. What’s next?
It can be challenging to ensure that your music reaches the right listeners, especially in today’s saturated market. But, with the right strategies, you can find ways to increase your impact. Here are four practical tips from our co-founders Bindu and Ambi Subramaniam that can help you share your work and connect with a broader audience.
1 – Build a digital and strong social media presence
Create and regularly update your professional website, where your listeners can find all the information they need about you in one place. Use social media platforms to engage with your audience, and create content that people want to keep coming back to, or share with their friends. Keep in mind that each platform has its own algorithm and metrics, and optimise accordingly. For example: create vertical-format videos for Instagram reels.
2 – Leverage Music Streaming Platforms
Music streaming platforms like Spotify, Apple Music, and SoundCloud are essential for reaching new listeners. Ensure your music is available on these platforms and optimise your profiles by adding engaging bios, high-quality images, and links to your social media. Use features such as playlists and artist recommendations to increase your visibility and attract new listeners.
3 – Engage with your audience
It’s good to know what content your listeners enjoy, so that you can make more of it. You can go live on social media platforms, answer fan questions, and connect with them via the comments section. You can also use word-of-mouth to understand what your audience enjoys.
4 – Collaborate with Other Musicians
Creating music with other artists can introduce your music to new audiences. Partner with musicians from different genres or parts of the country (or world) to expand your reach and create fresh, exciting content. On social media platforms like Instagram, you can use the “collaborate” feature to reach newer audiences online.
In conclusion, keep in mind that getting your music heard requires a strategic approach and consistent effort. These tips can help you amplify your reach and make a lasting impact in the music world.
